Visibility and control for efficient car rental management

In a period of strong international growth and highly dynamic operations, it is essential to have access to reliable, real-time information about our fleet. With the support of Targa Telematics’ solutions, we have gained greater visibility into our assets, enabling us to improve vehicle security, respond more effectively to misuse, and identify new utilisation opportunities. This data-driven approach supports more informed decision-making and contributes to more efficient and sustainable operations, while safeguarding one of the key pillars of our business: our fleet.

Bruno Farola, CEO

The client

ICONIQ FLEET is a Portuguese mobility company operating in Portugal and Spain through two complementary brands: ICONIQ, its proprietary brand, and AutoUnion Car Rental, an international brand of Greek origin.

ICONIQ specialises in mobility solutions for the business-to-business (B2B) market, offering daily and monthly rental services tailored to the needs of companies and public and private organisations. With a flexible, personalised approach focused on operational efficiency, ICONIQ positions itself as a strategic partner in managing its customers’ mobility needs. At the same time, the company has been strengthening its presence in the international market through partnerships with tour operators and vehicle rental intermediaries.

AutoUnion Car Rental, founded in Greece and currently operating in 52 countries, is an international brand with strong ties to the tourism industry. Its operations are supported by an extensive partner network and business relationships with some of the world’s largest tour operators, booking platforms, and car rental intermediaries, ensuring a strong presence in key tourism markets.

The complementary nature of the two brands enables ICONIQ to offer a comprehensive range of mobility solutions, combining its expertise in the corporate market with the international experience and reach of the tourism industry. This strengthens the company’s competitiveness and growth potential in the Portuguese and Spanish markets.

The goal

ICONIQ wanted real-time visibility into the status of its fleet, while optimising costs and ensuring vehicle security. At the same time, given its highly dynamic fleet and the constant movement of vehicles, the company needed solutions that would not significantly impact the logistics of adding and removing vehicles from the fleet.

The solution

The partnership between Targa Telematics Portugal and ICONIQ, based on the use of Targa Telematics’ advanced technology, helps optimise fleet management and improve the company’s operational efficiency.

Whether integrated through OEM connected vehicle data or advanced telematics devices, Targa Telematics’ technology provides ICONIQ with more information about its rental vehicles, as well as greater visibility into the fleet and its operational status. Vehicle data enables the company to digitally manage each vehicle’s pickup and return schedule, respond to cases of unauthorised use, and detect cross-border events.

These and other solutions help fleet managers improve operational efficiency and control costs through data-driven decision-making.

Benefits

The integration of Targa Telematics’ technology enables ICONIQ to improve the efficiency, security, and sustainability of its fleet assets. With access to reliable, actionable, real-time data, fleet managers can proactively anticipate potential issues, enabling more efficient, secure, and data-driven fleet management.

In summary:

Real-time monitoring of vehicle integrity.
Seamless integration of OEM data and aftermarket solutions.
Improved fleet operational efficiency.
Reduced operating and administrative costs.
Enhanced fleet security, helping reduce cases of unauthorised use.

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Visibility and control for efficient car rental management

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