“In Rome, public car sharing has been transformed thanks to the collaboration between Roma Servizi per la Mobilità, which manages the service, and Targa Telematics. Thanks to the technological solutions of Targa Telematics, it will be easier for everyone to use this service, which we aim to make increasingly accessible. ”
Anna Donati, President Roma Servizi per la Mobilità
The client
Roma Mobilità is a company owned by the Municipality of Rome that manages and oversees public transport and mobility services in the city. It provides comprehensive information on bus and tram routes, schedules, and real-time updates to facilitate efficient travel. The agency also offers services related to traffic updates, parking regulations, and permits for Restricted Traffic Zones.
The goal
Roma Mobilità aims to promote sustainable urban mobility through innovative shared transportation solutions. One of its key initiatives is Car Sharing Roma, a service designed to reduce private car ownership and encourage more efficient vehicle use. With a fleet of over 200 vehicles, including electric and hybrid models, the service offers a flexible alternative to private cars, allowing users to book and unlock vehicles via a digital platform. The main goal of this initiative is to decrease traffic congestion, optimize urban space, and reduce environmental impact by promoting shared mobility. The administration considers car sharing as a strategic tool for transforming urban mobility, enabling residents to access vehicles when needed rather than owning one. By encouraging this shift in mobility habits, the service reduces reliance on private cars and contributes to a more sustainable transportation ecosystem.
By integrating digital technology with a city-wide network of dedicated parking spaces, Car Sharing Roma aligns with broader urban sustainability goals, offering a seamless and cost-effective mobility alternative.
The solution
Since 2019, Targa Telematics has been supporting Rome’s public car-sharing initiative with its advanced fleet management systems, business intelligence tools, and operational services. The service is powered by the Targa Telematics platform, which integrates keyless technology to streamline vehicle access and enhance user convenience. A dedicated mobile app enables users to manage every stage of the car-sharing process, including booking, vehicle collection, and return, delivering a seamless, fully digital experience. Additionally, the solution is backed by Targa Telematics’ 24/7 help desk, providing continuous support to optimize fleet operations and enhance the overall user experience. By leveraging cutting-edge telematics and digital solutions, Targa Telematics enables Rome’s public car-sharing service to operate efficiently while promoting sustainable urban mobility and reducing reliance on private vehicle ownership.
Benefits
The implementation of Targa Telematics’ public car-sharing solution for the City of Rome has delivered multiple benefits, enhancing urban mobility efficiency, sustainability, and user experience.
Key advantages include:
- Reduced Traffic Congestion & Pollution By encouraging shared mobility, the service helps decrease the number of privately owned vehicles, leading to lower traffic congestion and reduced CO₂ emissions.
- Optimized Fleet Utilization & Cost Efficiency Targa Telematics’ fleet management tools and business intelligence analytics enable optimized vehicle distribution, improved asset utilization, and cost-effective operations for the public administration.
- Seamless & User-Friendly Experience The keyless technology and mobile app provide a fully digital and hassle-free experience, allowing users to easily book, access, and return vehicles without physical keys or manual intervention.
- 24/7 Support & Operational Reliability The round-the-clock help desk service ensures continuous assistance for both users and fleet operators, minimizing downtime and maintaining service reliability.
- Data-Driven Decision Making Advanced business intelligence tools offer valuable insights into usage patterns, enabling data-driven decisions for further service enhancements and urban mobility planning.
Through these benefits, Targa Telematics’ solution contributes to a smarter, more sustainable, and efficient mobility ecosystem for the City of Rome.