Marco Castagna, CEO of Duferco Energia
The client
Duferco Energia SpA., a subsidiary of the Duferco Group, operates in the Italian energy market. Initially established to oversee the Group’s investments in renewable energy production plants, the company later expanded its focus to include the marketing of electricity and gas across all market segments.
The goal
Duferco Energia acquired Elettra, Genoa’s former Car Sharing service, with the objective of transforming it into a 100% electric, zero-emission initiative. Aiming to revitalise urban car-sharing, Elettra introduced vehicle Free-Floating mode in addition to the existing station-based mode, offering greater travel flexibility. Furthermore, new all-electric cars have been deployed to enhance sustainability. Elettra’s service is also available to private companies through the GoGoGE “Mobility as a Service” project, supporting corporate car sharing solutions.
The solution
Benefits
- Provision of a digital and cost-effective public service Integration with local resources (e.g. TPL, University, commercial activities)
- Traffic flows analysis and service utilization insights via Business Intelligence tools
- Flexibility in service models, including free booking, free-floating options, or dedicated fleet (Corporate, Community)
- Promotion of electric vehicles and deployment of charging stations outside the town centre
- Reduction in traffic congestion
- Decrease in CO2 emission